How we helped Dogs on Acid create an album cover, advertisements and record label stickers.
Dogs on Acid, or DOA as we affectionately call them, is the world’s largest dance music forum– and as such, they wanted to make a big splash with their new label. Headed up by BBC Radio One’s own Grooverider, Fresh and Adam F, I was offered the opportunity to put my own creative spin on their first release.
Fresh had a very specific idea and look that he wanted to go with to illustrate the mood of DOA001: Floodlight / Tomb Raider; something spooky yet immediately identifiable as a DOA release. He sent me a fax of a little sketch he had done, and with a few revisions here and there, this cover is pretty much how he had envisioned it.
In addition to both the design work for his record release, I also designed the ads that went into Knowledge, ATM Oceanic as well as their record release party flyer, all of which are shown. It was a 4 month project that I had a lot of fun doing.
“Mike was commissioned to design the front cover of DJ Fresh’s ‘Floodlight’ 12” – The record went on to achieve the ‘Tune Of The Year’ title and his illustration has become a part of dance music history.”
JHO OAKLEY, MANAGER
Echo Location / Manager, DJ Fresh
Design Projects
Dogs On Acid
// Floodlight 12″ Cover
// Knowledge Magazine Ad
// Herbal Launch Party
Thermal Recordings
// Alpha Omega LP Cover
Leet Recordings
// 12″ Record Labels
Web Development Projects
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